The intensifying competition between Alaska Airlines and rival Delta Air Lines in the Western skies does not seem to be hurting the bottom line of either company.
Seattle-based Alaska Air posted a record second quarter profit late last week. It came a day after Delta toasted its own high revenues. Alaska executives are still concerned about a flood of new seats on its home turf.
Delta Air Lines is rapidly adding domestic and international flights at Seattle’s airport as it builds up a new Pacific gateway there. Much of that new service overlaps with Seattle-based Alaska Airlines.
Andrew Harrison is Alaska’s Senior VP for Planning. He told Wall Street analysts that his carrier is holding its own.
“Our second quarter results give us confidence we are on the right track.”
Harrison says his airline is planning “more aggressive advertising”… improvements to food and wine offerings and to make its frequent flier program “stronger.”
“We are making some tactical schedule adjustments to increase our flying in some of these markets to defend our franchise. This may have short term impact. But we believe the water will find its level eventually.”
Wall Street seems less confident. Alaska Air Group’s stock plummeted more than 9 percent over the course of Thursday’s trading.
- “So what we’re seeing here is a giant step — a beautiful step — backward in time, where we’re remembering that there is no us versus them. There’s only us, and we are the people, and the people are the police."
- Eaglecrest Ski Area is opening this year ahead of schedule.
- Alaska and British Columbia signed a memorandum of understanding Wednesday expected to increase the state’s role in transboundary mine decisions.
- New rules could make it possible to develop more renewable energy in Alaska, by making it easier for independent projects to sell their power to the grid.