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The event, centered around an initiative to educate girls and young women, reflected a reality in which hip-hop’s influence is acknowledged and women are central to the conversation.

The president is talking with the editor in chief of The Texas Tribune to open SXSW Interactive on March 11, and five days later, the first lady will deliver the keynote for SXSW Music.

Revelry turned to horror early Thursday “after a car plowed through South by Southwest crowds in Downtown Austin,” KUT reports.