Southcentral

Hunters troll PETA in selfie campaign, but did it backfire?

When People for the Ethical Treatment of Animals rolled out a new social media campaign, it caught on with an unexpected group – hunters. All across the country, the slogan “shoot selfies, not animals” was co-opted by people putting up social media posts featuring trophy photos of game taken in the field. It’s a bit of social media mockery, but PETA is still counting it a success.

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