Smokey Bear is 60 years old

This year marks the sixtieth anniversary of a campaign to prevent forest and wildland fires. Smokey Bear’s motto of “Remember, only YOU can prevent forest fires” is one of the most recognizable phrases in American culture. Since its origins in World War II, the campaign took on new life when a ‘real’ Smokey Bear was discovered during a New Mexico wildland fire.

You can find out more about Smokey Bear including his history and archives featuring radio and television PSAs.

Like what you just read? KTOO news stories are member supported. Support your community news source today. Donate to KTOO.

Reader Interactions

Leave a Reply

Site notifications
Update notification options
Subscribe to notifications