The event hit four bars in the downtown area, where the Alaskan brew crew handed out samples and prizes, and led the crowd in some questionable singing.
With Hopothermia, Alaskan joins a growing trend in the craft brewing industry of beers that are heavy on hops, the ingredient responsible for giving beer its bitter taste.
“We’re putting it out as a four pack,” said company Spokesman Andy Kline. “It’s a pretty strong beer, so we felt like a four pack was a really good package for this beer. And that’s what Hopothermia is: A double IPA, that is stuffed full of hops and has a really good malt backbone.”
Indeed, at 8.5 percent alcohol by volume (ABV) Hopothermia is one of Alaskan’s stronger beers.
Asked about its origins, Kline initially stuck to the company’s marketing line of the beer created by the Lone Brewer.
“Just because he’s potentially a fictional character doesn’t mean he didn’t make a great beer,” Kline said, before adding “he had many woodland friends, including moose, wolverines, there’s tales of one beaver. Apparently he really did not like the mink, who were very rude to him.”
In all seriousness, Kline says Hopothermia was developed through Alaskan’s normal process, which includes regional and seasonal releases before a beer becomes a full year round release.
“So Hopothermia was part of Alaskan’s Rough Draft program,” he said. “We went through the Rough Draft Limited, which is released just in Alaska. Then we went to the Rough Draft Export – that went to the rest of the United States where we are distributed. It got great response everywhere, people really loved it. And everyone at Alaskan is a real fan of this beer.”
Hopothermia is available in all 15 states where Alaskan beer is distributed.
Last year the company stopped making its Alaskan Pale after the supply of hops used to make the beer dried up. However, 2013 saw the debut of the Freeride APA, a year round beer offered under the Alaskan label.
Full disclosure: Andy Kline is a former KTOO employee/board member and Alaskan Brewing Company sponsors many events that benefit public broadcasting in Juneau.
- Bob Banghart is developing the musical score for the upcoming stage adaptation at Arena Stage in Washington D.C.
- The Duke and Duchess of Cambridge, Prince William and Kate Middleton, were met by a large crowd, music and dancing in Carcross this week. They event was part of a larger tour around the Yukon after traveling through British Columbia. The visit focused on First Nations issues and culture.
- The Central Council of Tlingit and Haida Indian Tribes of Alaska has a new target date for opening its cultural immersion park at the old Thane Ore House. Last year, Central Council officials had hoped it would open this summer. Now, they’re shooting for 2018, after the Juneau Assembly approved a 1.2-acre land lease making it possible Monday evening.
- William Quayle, Jr. is running for the District 1 Juneau Assembly seat. The municipal election is Oct. 4.